Mobile Web & Search Usage in US
Posted by kaushalkurapati on May 25, 2007
30% of mobile users in the US access the web from their mobile phones, according to a study by iCrossing. US cell phone subscriber base is about ~230 million (www.ctia.org). So folks accessing the web from the mobile are ~69Million, which is significant. According to the study, half of these access the web several times a week. A majority of those who access the web from theri mobile devices, 75%, conduct searches. They mainly use GYMA search engines, reflecting their PC-search choices.
Local info, weather, maps/directions form majority of the queries. Interestingly, about 85% of these mobile-web users expect mobile versions of the web sites they visit. This implies that there is a high incentive to create mobile versions of web sites.
