IAB reports today that Internet Advertising in 2006 grew by 35% over 2005 to $17B. Display advertising grew fastest y/y at 47%; classifieds grew 44%; keyword search grew 32%. Market share breakdown:
- Display Advertising 22% – $3.75B (y/y growth: 47%)
- Rich media display advertising 7% – $1.19B
- Keyword search 40% – $6.8B (y/y growth: 32%)
- Classifieds 18% – $3.06B (y/y growth: 44%)
- Lead generation 8%
