Kaushal Kurapati\’s blog

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Archive for the ‘India’ Category

Mid-2007: India a Trillion dollar economy

Posted by kaushalkurapati on May 31, 2007

As per Govt. of India GDP stats and current Rupee/$ value of 40.7, India is a Trillion Dollar economy now! Remember the date – May 2007. 12 nations belong to this club now.

So what would it take to double the GDP from here on? If India grows at 9% per annum rate, it would take 8 years — 2015. I would think that once an economy hits $1T, it kicks into higher gear and things would accelerate further. So the next trillion may happen sooner — 2013-2014, say, assuming a growth of 10-11%. Crippling infrastructure (power shortage, clean water, roads, ports) could be our only brake. Agriculture: Although agriculture’s share of gdp is declining, majority of the country engages in it and so agri’s performance is key to driving up consumer-demand, which clearly is a big chunk of the GDP.


Posted in Economy, India | 1 Comment »

Search Engine Marketing in India

Posted by kaushalkurapati on January 18, 2007

Pinstorm in association with IAMAI (Internet and Mobile Association of India) has prepared a very interesting report on the state of search engine marketing in India. Some interesting stuff from it, along with my own analysis:

  • They consider Indian companies spending in India and Overseas companies spending in India — so companies (Indian or otherwise) targeting Indians.
  • They essentially ‘sampled’ extensively and inferred search volume, ad-coverage, depth of advertiser market, average ad-spend, etc.
  • 1Billion searches in a month in India vs. 6.7 Billion searches in the US in December 2006. That number seems fairly high at first glance given that PC penetration is much lower in India compared to the US. On the other hand, see this — 37M Internet users in India (Sep 2006) vs. 250M Internet users in the US: ratio of 6.75:1. That ratio mirrors the search volume ratio exactly! (6.7 billion to 1 billion).
  • According to the report the number of advertisers targeting Indians is around 40,000. Thats a good size in itself, and will grow rapidly depending on (a) more users getting on to the Internet (larger target audience), and (b) more vernacular content and India-specific content coming online (more ad-sense shelf space so to speak).
  • US online ad market is roughly $10bn in 2006. Indian online ad-market, according to this report, is $52M — 0.5% of the US market. 
  • So who are the top spenders currently? Naukri (jobs), 99 acres (real estate), jeevansathi (online matrimonials – match making). Top categories? Banking / Financial services, Automotive, Matrimonial — all wanting to sell services to Internet savvy Indians (hence you may be making a certain amount).

Posted in India, Search | Leave a Comment »

Broadband woes in India

Posted by kaushalkurapati on September 22, 2006

A recent Hindu Business Line article points to the woes of various broadband providers in India in getting last mile connectivity to users’ homes. Many companies are apparently partnering with the local cable guy to get into the home. I wonder how this can ever be scalable.

Posted in India, Technology | Leave a Comment »

Articles on India in Magazines

Posted by kaushalkurapati on August 22, 2006

Here are some articles on India in various magazines in the past few months:

  1. India Awakens – TIME.com, June 26th, 2006.
  2. The Rise of India – Foreign Affairs Special Issue, July / August 2006.
  3. The Rise of the Indian Economy – John Williamson talk, March 2006.
  4. What Detroit Can Learn from Bangalore – Reason Online, June 2006.
  5. Economic Growth and India’s Future – Joydeep Mukerji, March 2006.
  6. Ed Learner’s review of The World is Flat – April 2006.
  7. India Rising – by Fareed Zakaria, Newsweek (cover: The New India), March 2006.
  8. China and India – Business Week Special Issue.
  9. A Monetary Policy Maker’s Passage to India – by The President of the Federal Reserve of San Francisco, July 2006.
  10. New Economist Blog’s collection of India Articles.
  11. Can India Fly? – The Economist Special Issue on India. June 2006.

Posted in Articles, India | Leave a Comment »

Books on India

Posted by kaushalkurapati on August 22, 2006

I chanced upon this blog post about Books on India and decided to list out some of the books listed by people in the comments of that blog post. So here is a lot of food for thought on India…

  1. Khushwant Singh’s collection of essays on India
  2. Chapter 8: “After the Permit Raj – India’s Awakening”, from “The Commanding Heights” by Daniel Yergin and Joseph Stanislaw.
  3. “Culture Shock! India” by Gitanjal Kolanad – how Indian society works.
  4. “Everybody loves a good draught”, by P. Sainath – IT outsourcing related.
  5. “The idea of India” — Sunil Khilnani
  6. “In the name of democracy” by Bipan Chandra – Emergency period in 1970s.
  7. “India 2020″ by APJ Kalam.
  8. Gurcharan Das’s “India Unbound” and “The Elephant Paradigm”.
  9. “India in slowmotion” by Mark Tully.
  10. “In Light of India” — Octavio Paz.
  11. “Empire of the Soul” – Paul William Roberts.
  12. “The Burdens of Democracy” by Pratap Bhanu Mehta.
  13. “The Best of R K Laxman”.
  14. “India’s Economic Reforms” – Jagdish Bhagwati.
  15. “The Age of Kali” – William Dalrymple.
  16. “The Argumentative Indian” by Amartya Sen.

Posted in Books, India | Leave a Comment »

Tom Friedman’s Talk at NYU Stern School of Business

Posted by kaushalkurapati on April 7, 2006

Tom Friedman of the New York Times gave the 2006 Lubin lecture at NYU Stern School of Business on April 6th, 2006. As a Stern alum there was free admission to the event! The Schimmel auditorium was full by the time the talk started.

Friedman started off summarizing his first book, The World is Flat, and explaining the various stages of globalization: 1.0 happened between 1492 and 1800 according to him. During this time countries globalized–euphemism for colonisation basically. Spain, Portugal, Britain and other European powers colonised the world. Version 2.0 of globalization spanned from 1800s to 2000 accoring to Friedman. This was the era of companies globalizing – think GE, IBM, Philips, etc. Companies tapping worldwide markets for their goods and establishing far flung multi-national empires. Finally, Friedman thinks this is a new era of globalization that has 'flattened' the world and has shrunk it to tiny.

Friedman pointed to 10 dates that flattened the world. Some of them are: the launch of Netscape browser, the development of standards of information exchange like http and tcp/ip, and fiber optics investment boom around the world that allowed people in Bangalore to upload project work from India to anywhere in the world at cheap rates. Of course other geo-political things occurred that changed the world view as well: fall of the Berlin wall led to the formulation of a 'global' strategey by firms, India liberalized in 1991 allowing for FDI to flow into the telecom sector that allowed Indian firms to uplink to the global network at dirt cheap rates, etc.

In general his talk was a 101 crash course on India and Bangalore for the uninitiated. He talked about the plush Infosys campus, the foreign interns working there now, and how India is changing today. An interesting anecdote was this: he talked to Satyam CEO last week, who tells him how they (Satyam) are outsourcing work to Indian villages to take advantage of the graduates there. The benefits of the new economy are trickling down deep into the Indian ecosystem and thats bound to change the economic purchasing power drastically within a decade.

Friedman ended the talk with a pitch on his upcoming book: The World is Flat v2.0. He talked about the types of jobs that can and cannot be outsourced. "Synthesizers", according to Friedman will be in demand to make sense of a complex world and to connect the dots. In my opinion too "synthesizers" are key in many ways – in multi-disciplinary sciences to cross pollinate ideas and push scientific boundaries, to take raw materials/technologies and build something useful out of it by synthesizing, and in organizations, understanding multiple view points and distill the information for clarity in strategy, vision and execution. What was interesting–and the connection that I hadn't made–was that Friedman likened the web 2.0 'mashups' coming out of silicon valley are sort of like synthesizers; they are aggregators (rss, images, video, podcasts, you name it). In an information overloaded world, such synthesizers or mashups always make sense and attract users/consumers.

It was fun to listen to Friedman in person after reading his columns regularly in the NYT. He was pretty funny in fact and of course very articulate. He is someone who can see patterns and can explain lucidly for others to make sense of a complex world. Even though a bit late, I am glad he has taken the case of globalization and is making sense of this critical inflection point.

Posted in India, Management, Technology | Leave a Comment »