Kaushal Kurapati\’s blog

Thoughts on Search, Technology and Management

Archive for the ‘Mobile’ Category

Mobile Web & Search Usage in US

Posted by kaushalkurapati on May 25, 2007

30% of mobile users in the US access the web from their mobile phones, according to a study by iCrossing. US cell phone subscriber base is about ~230 million (www.ctia.org). So folks accessing the web from the mobile are ~69Million, which is significant. According to the study, half of these access the web several times a week. A majority of those who access the web from theri mobile devices, 75%, conduct searches. They mainly use GYMA search engines, reflecting their PC-search choices.

Local info, weather, maps/directions form majority of the queries. Interestingly, about 85% of these mobile-web users expect mobile versions of the web sites they visit. This implies that there is a high incentive to create mobile versions of web sites.

Advertisements

Posted in Mobile, Search, Stats | Leave a Comment »

Mobile Search User Behavior

Posted by kaushalkurapati on May 7, 2007

Google mobile search user behavior analysis was published in this interesting paper. Some key behavioral findings were as follows:

  • Average number of words per query were roughly same b/w mobile & regular searches: roughly 2.3 words/query.
  • Surprisingly 17% of queries the authors looked at were URLs. The number is much much lower (1-2%) for regular search logs.
  • Top categories: in cellphone based searches, “adult” was the top category (>20% of searches); Entertainment (>10%), Internet & Telecom (>5%), Local Services (5%) and Games (>2%) round out the top-5. The interpretation was that since a cellphone is considered a very private device, people look for more adult content than a computer, which may be used by multiple people.
  • Top categories in PDA-based searches differed: local services (>15%) was the most preferred category due to probably the profile of the user–business users. Entertainment, Computers & Technology, Internet& Telecom, Travel, Adult, and Sports each account for ~5% of queries.
  • Query distribution: the top-1000 queries on cell phone based search accounted for 22% of all queries, whereas it was 6% for regular search. This shows that cell based search has less variety in queries currently.
  • Number of queries/session in mobile was 1.6 whereas it was b/w 2 and 3 in regular search. It takes about a minute for a user to enter a query in mobile search! This fatigue could be the reason for searching less, but being specific (same # words/query in mobile as regular search) at the same time.
  • About 32% of consecutive searches are the same; 29% of consecutive searches are refinements of original query; 14% are spellcheck triggers. So the remaining 25% are not on the same topic. This suggests that mobile search is very focussed and is not exploratory in nature.

Summary: mobile searches roughly have same # of words/query as regular search; number of queries per session is much less than regular search; people often focus their searches and explore less while mobile. It currently takes too long to input search queries, which may be limiting the # of queries/session.

Posted in Internet, Mobile, Search | Leave a Comment »